Hi, thanks for your comment! Of course, there is no One True Answer. Me saying in the article that “every writer should write poetry” is, of course, just a part of the rhetoric. I understand that not everyone wants or likes to write poetry.
However, I don’t see a problem in calling “words strung together with feeling but no real effort or intent” poetry. It is just a matter of the definition of the word. “Poetry” for me is the most straightforward term to refer to the form of writing in which a writer can forget logic/structure/language constraints, and let the words flow. I see this as an important tool in the writer’s toolbox, and I don’t know how to call it otherwise.