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We Need Art More Than We Need “Content”
Yet, more people than ever focus on churning out the latter
I thought that being a content creator would grant me a life free from conformity. Ironically, it’s done the opposite.
The concept of “creator” hints at the freedom of expression. But, when prefaced with “content,” that changes. Creating content, by definition, means filling up a pre-existing container. Whatever comes into that container needs to fit its shape and size.
Similarly, content creators need to adhere to predetermined standards and expectations. This means 99% of their work regurgitates what’s already been said.
It reinforces echo chambers and information bubbles.
Meanwhile, the world desperately needs art. Art opens doors to new conversations. Its purpose is to question expectations — not meet them.
Art may be our path away from internalized capitalism and confirmation bias — and towards the solutions that we’d never come up with through “consuming content.”
“We cannot solve our problems with the same thinking we used when we created them.” — Albert Einstein
