What an important voice! Thank you for this article, Jesse. I think that even the name: “human-centred design” speaks for itself. The solutions are focused around humans, and not even all of them, but very specific users with very specific needs. Once the need in question is satisfied, we don’t look beyond to see the new problems that the solution created.

What we need is an approach that considers the well-being of the whole — all humans, but also all of the planet. And here is the important question you mentioned — what will be the motivation to take this kind of approach? Money cannot be the motivation here. The motivation to take care of the whole must come from the heart — from the emotional, empathetic place.

This is where the human-centred design can still be of use. Empathy. As far as I understand design, empathy is an important puzzle of it. Maybe it is in developing our capacity to empathise that we can look for new solutions?

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What if you stopped treating your ego as the enemy and befriended it instead? To find out, read my new book, Ego-Friendly: https://gumroad.com/l/ego-friendly

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